Нужно
Желательно человек, который разбирается в маркетинге.
Вопросы:
1. Analyze the value proposition of the invention for each segment of potential customers
2. Analyze drivers of purchase and resistances from each segment
3. Estimate the size of the market for each segment and potential of sales volume
4. Decide where to sell (targeting)
5. Draw the basic strategies of the makeing plan adressed to the segment /segments choosen