Нужно
Тема “Как повысить эффективность рынка элитного брендового бутика в Москве”
Объём- 40-55 страниц, включая аппендиксы и страницы с источниками информации.
Соотношение теории и практической части - не так важно, поэтому на Ваше усмотрение, но 15-20 страниц на теорию будет вполне достаточно.
Вся необходимая информация про компанию будет предоставлена.
Сроки - до начала Сентября полностью написанный диплом
Подробное описание того, что должен включать в себя диплом, находится ниже
Описание на английском:
The possible name of the thesis is -
"How to increase market efficiency of a luxury cloth store in Moscow".
The purpose of this thesis will be to analyze company’s current
situation, conduct market analysis, find out weaknesses in marketing,
introduce new marketing approaches, suggest ways to boost company’s
performance.
The research question of the thesis:
How to increase the marketing efficiency of the company?
Research objectives are:
Theory
Marketing Mix
Image and Brand theory
Marketing Communications and Media Plan
Research:
Feedback from Customers
Marketing and promotional campaigns that were already undertaken by the
company
The current image of the company
Analysis:
SWOT
The company’s progress from the beginning has to be analyzed to find
out at which stages company was the most successful
Current marketing performance of the company
Recommendations & Conclusion:
The desired contribution of the thesis will be developing a new
marketing strategy for this Firma in order to boost its performance
Combining Theory and Practice:
Problems in the field of Marketing objectives:
Describe and analyze marketing theory
Describe and analyze current marketing performance of the company
Describe and analyze marketing problems
Development plan/Suggestions
Methods:
In the following thesis various research methods will be used:
interviews, surveys, customers feedback, quantitative analysis,
analytics, etc.
The data will be gathered through a direct communication with the
company’s managers as well as via communicating with company’s
customers.